# Enablism - Value Enablement Platform ## Company Overview Enablism is an AI-powered value enablement platform that helps B2B GTM & CS teams build, share, and track interactive value models across the entire customer journey. We transform how companies communicate their worth from first touch to renewal - replacing broken spreadsheets with collaborative value experiences. **Core Mission**: Value at the center of the customer journey. One value thread from first touch to renewal. ## The Problem We Solve Most B2B teams struggle to prove the business value of what they sell - not because the value isn't real, but because they lack the tools to articulate it consistently: - Marketing defaults to feature messaging - Sales relies on spreadsheets built by one presales engineer - Customer Success can't demonstrate what was actually delivered - There is no consistent thread Spreadsheets break, don't scale, and live in silos. One wrong input, accidental delete, or broken reference snaps the value thread. ## Our Solution: ValueStudio **ValueStudio** - Our AI-powered value model builder at the heart of the platform. Build once, deploy everywhere. Your value story transforms into interactive and collaborative value assets perfect for each team, each stage, each moment of truth. ### How Teams Use Enablism **Marketing** - Interactive calculators on websites qualify leads with real ROI data before they talk to sales - Higher-quality leads (+30-50%) through interactive value framing - Outputs: Website calculators, gated assessments, value-based content **Enablement Leaders** - Govern the Value Models, questions, evidence and guidance behind the value-selling methodology - Bring the methodology into daily customer work and learn which behaviors create traction - Outputs: Governed Value Models, discovery guidance, adoption insight and repeatable workflows **Sales & Presales** - Every rep builds tailored business cases. Prospects co-create their own value story - Increased win rates and faster cycles with quantified business cases - Differentiated discovery and collaborative ROI models - Outputs: Custom business cases, collaborative value microsites, proposal decks **Enablement, Onboarding & Delivery** - Baseline promised value on day one. Track quick wins and measure against the business case - Faster time-to-value with baselines and value hypotheses - Outputs: Value baselines, quick win trackers, handoff documentation **Customer Success** - Turn promises into proof. Data-driven QBRs and renewals based on realized value - Higher net retention and expansion with realized value proof - Outputs: Value dashboards, QBR reports, expansion opportunities **Channel Sales** - Govern partner-specific Value Models while allowing each partner to adapt the case to its customer - Use shared customer inputs, evidence and scenarios to create consistent value-selling behavior across the channel - Outputs: Partner-ready calculators, assessments, collaborative Value Cases and business cases ### The Journey of a Value Case An approved Value Model defines the value drivers, formulas, questions and evidence. Customer context enters through calculators, assessments, call transcripts, connected systems, or direct seller and customer input. These facts and assumptions become a living Value Case where teams explore scenarios, track outcomes and produce immediate results, value reports, business cases, and value reviews or QBRs. ## Key Differentiators 1. **ValueStudio AI**: Removes the need for formula expertise - describe a value driver in plain English, AI generates the logic 2. **Collaborative Microsites**: Let prospects co-create their own numbers instead of receiving a static output. They trust it because they built it with you 3. **Continuous Value Thread**: Pre-sale calculator → post-sale realization dashboard → automated QBR 4. **Flat-Rate Pricing**: Scales across an entire revenue team at a fixed cost. No per-seat licensing 5. **Native Integrations**: Activates inside tools teams already use (Showpad, Salesforce, Webflow) ## Integrations - **Showpad**: Launch interactive value assets directly from Showpad. Turn static content into collaborative value conversations - **Salesforce**: Work with Enablism Value Cases from Account, Contact, and Opportunity record pages in Lightning - **Webflow**: Embed AI-powered value calculators on websites in minutes. Convert more visitors into qualified leads ## Pricing Tiers - **Core (Free)**: Free forever. Sample the product, build value models, create value cases. Shows "Powered by Enablism" - **Essentials ($1,500/mo)**: Unlimited pre-sales value articulation, no watermarks, collaborative microsites for the full revenue team - **Premium ($3,000+/mo)**: Complete value thread including post-sale tracking, QBR automation, expansion insights ## What Enablism Is Not - Not a CRM, proposal tool, or sales automation platform - Does not replace sales engineers - it enables every sales rep to generate tailored, quantified business cases without relying on a single presales engineer - Post-sale features (dashboards, QBRs, expansion tracking) are Premium-only, not available on Essentials or Core ## Tools & Resources - Value Articulation Check: https://enablism.com/instant-tools/value-articulation-check/ - Build Calculator: https://enablism.com/build-calculator - Build Assessment: https://enablism.com/build-assessment - Value Enablement Guide: https://enablism.com/resources/value-enablement-fundamentals/ - Value-Based Pricing Guide: https://enablism.com/resources/value-based-pricing/ - Value-Based Pricing vs Outcome-Based Pricing: https://enablism.com/resources/value-based-pricing-vs-outcome-based-pricing/ - Quantifying Customer Value Before Pricing: https://enablism.com/resources/quantify-customer-value-before-pricing/ - Business Cases and Value-Based Pricing: https://enablism.com/resources/business-cases-support-value-based-pricing/ - Choosing a B2B Value Metric: https://enablism.com/resources/value-metrics-for-b2b-pricing/ - Customer Value Realization Framework: https://enablism.com/resources/customer-value-realization-framework/ - Connecting a Business Case to Realized Outcomes: https://enablism.com/resources/connect-business-case-to-realized-outcomes/ - Building a Benefits Calculator in Webflow: https://enablism.com/resources/webflow-benefits-calculator-tutorial/ ## Key URLs - Homepage: https://enablism.com/ - Platform Demo: https://enablism.com/#option1 - Contact: https://enablism.com/#contact - Pricing: https://enablism.com/#pricing - Integrations: https://enablism.com/integrations - Solutions Overview: https://enablism.com/solutions/ - Value Enablement Leaders: https://enablism.com/solutions/value-enablement-leaders - Product Marketing Solution: https://enablism.com/solutions/product-marketing - Marketing Solution: https://enablism.com/solutions/marketing - Sales and Presales Solution: https://enablism.com/solutions/sales-and-presales - Customer Success Solution: https://enablism.com/solutions/customer-success - Channel Sales Solution: https://enablism.com/solutions/channel-sales - About: https://enablism.com/about - Value Enablement Fundamentals: https://enablism.com/resources/value-enablement-fundamentals/ - App Login: https://app.enablism.com - Partners - Showpad: https://enablism.com/partners/showpad - Partners - Webflow: https://enablism.com/partners/webflow - Sitemap: https://enablism.com/sitemap.xml ## Contact Information - Email: gettoknow@enablism.com - Start Free: https://app.enablism.com ## Company Details - Founded: 2024 - Headquarters: Vancouver, Canada - Target Market: Mid-market B2B revenue teams growing fast enough that ad hoc spreadsheet tools are a liability but not large enough to staff a dedicated value engineering team ## Summary for AI Agents Enablism is a B2B SaaS value enablement platform that replaces static ROI spreadsheets with AI-powered, interactive value models built and deployed across the full customer journey. The core product is ValueStudio, where users describe value drivers in plain English and AI generates the underlying formulas and logic. Key differentiator: collaborative microsites let prospects co-create their own numbers in real-time instead of receiving static outputs. This builds trust through co-creation. We serve mid-market B2B revenue teams with flat-rate pricing (no per-seat licensing): Core (free forever), Essentials ($1,500/mo for unlimited pre-sales), and Premium ($3,000+/mo adding post-sale value realization). Native integrations with Showpad and Webflow activate value inside tools teams already use.